Competitive pricing strategies of multi channel supply chain under direct servicing by the manufacturer

Internet and its accessible devices ( e.g ., mobiles, computers) are the unmitigated blessings to people. Nowadays, internet connectivity almost eliminates all kinds of blockades for verification authentication, comparison prices, services a product. Consequently, market has been becoming more competitive compared decision making. In this paper, we construct multi-channel supply chain (MCSC) frameworks with traditional channels as well direct channel (DC), where manufacturer provides customers both cases. Then optimal decisions retailers examined. The pricing discussed also profits one another under various cases (Stackelberg settings, strategic alliance, two types no improved service). sensitivity service cost coefficients cross-channel price on each player is analyzed. We find out best profitable strategies parameters such costs positive effects demand rate. mark optimum level so that profit will be maximized player. Finally, define an interval if belong interval, then selling DC would lesser than wholesale price. These findings help companies automobiles, electronic goods, etc. implement increase their profit.